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There are many places on the internet where you can find a quick guide to poster design (just Google 'poster design'). The LSE Centre for Learning Technology; has a good introduction, while about.com has many useful links.
The NHS identity website is a central resource for all those involved in developing NHS communications. It contains detailed guidance on how to apply the NHS brand to communications materials.
Department of Health toolkit for producing patient information includes guidance on how to produce written information for patients
Flyer design resources are also plentiful. Start at about.com or before and after magazine

images: Mid Trent and Evelina pilot sites poster and leaflets

5.5 Promoting IP: Publicity

Leaflets, posters, briefings, reports

On this page we have brought together examples of some of the materials that pilot sites developed to publicise IP as part of their communication plans.

Internal:

Report to organisation's board or committee
Telling professionals about IP – an example from Staffordshire of a leaflet designed to tell other health and social care professionals about IP.
Articles for staff newsletters or briefings examples of three briefings

External:

Posters designed by pilot sites:
- Cambridge
- Darlington - poster 1 [untagged PDF 90KB], poster 2 [untagged PDF 160KB], poster 3 [untagged PDF 130KB]
- Manchester
- Mid-Trent
Leaflets for service users and carers. Here are examples of leaflets designed by pilot sites:
- Cambridge (three leaflets combined here into one PDF);
- Darlington Healthclick leaflet
- Evelina: combined leaflet and information prescription [PDF, untagged, 2.5MB note large file size]
- Heart of England leaflet about website;
- Manchester patients leaflet;
- Suffolk publicity leaflet

Suffolk developed a recognised brand logo for Suffolk Information on Prescription Service and its own web pages on the Suffolk County Council website.

A range of merchandise from purple springy pens to mouse mats, are being handed out in surgeries and at events, displaying the logo advertising the project. The merchandise acts as a memory jogger, reminding professionals to issue prescriptions and as an eye catcher for the public, attracting their attention and encouraging them to find out more.

The project team worked hard to raise awareness of the project with the public, using displays of posters, fliers and banners in GP surgeries and at the Wedgwood unit at West Suffolk Hospital.

On the next page: informing users and carers about their own IPs

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